Saturday, August 15, 2026, 10:00 AM to 4:30 PM

Proctor Maple Research Center, Underhill, VT

Build Your Maple Marketing Strategy This Summer

A stronger maple marketing plan does not need to be complicated. It needs to be clear, realistic, and useful for the way your business actually works.

Join the Extension Ag Business Team for an in-person maple marketing workshop at Proctor Maple Research Center. This hands-on session is designed for maple producers who want to improve customer outreach, sharpen their marketing strategy, and leave with practical next steps.

During the workshop, participants will use the Maple Marketing Strategy, Implementation & Sustainability Planner to work through core parts of a marketing plan, including:

• Clarifying maple business goals
• Identifying best customers and market channels
• Improving how customers discover maple products
• Building stronger customer relationships
• Planning realistic pricing strategies
• Keeping marketing work manageable over time

Workshop details:

Saturday, August 15, 2026
10:00 AM to 4:30 PM
Proctor Maple Research Center
364 Marvin Taylor Road, Underhill, VT 05489
Cost: $30

This workshop is a good fit for producers selling maple syrup, value-added maple products, wholesale accounts, direct-to-consumer products, agritourism experiences, or a mix of markets.

Space is limited. Register here

Questions? Contact zachary.m.smith@uvm.edu or corinne.cooper@uvm.edu, or call 802-656-4824.